[Case Study of Warehouse Management System Implementation] Aufung Company, a logistics company in Iceland
The pulse of the leading retail company in the Icelandic market.
■Introduced System Warehouse Management System (WMOS), Supply Chain Intelligence ■Challenges Aðföng Inc. needed to upgrade its highly customized WMS module built on a legacy ERP backbone and implement a state-of-the-art WMS that provides high-level functionality in a standard form without changes. *For more details, please refer to the PDF document or feel free to contact us.*
basic information
Aðföng Ltd. (Aðföng) is based in Reykjavik, Iceland, and provides both wholesale and logistics services, including procurement, inventory management, and distribution, to its parent company, the retail group Hagar. Hagar has a portfolio of retail and wholesale companies operating independently within Iceland. This group includes sports goods stores and department store franchises operating on behalf of retailers such as Debenhams, Zara, and TopShop, as well as three grocery retailers for which Aðföng provides logistics services: the low-cost, high-volume grocery chain Bonus, the hypermarket chain Hagkaup known for its wide range of food and non-food items, and the 10-11 convenience stores. *For more details, please refer to the PDF document or feel free to contact us.*
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[Case Study of Warehouse Management System Implementation] Aufung Company, a logistics company in Iceland
■Implemented Systems Warehouse Management System (WMOS), Supply Chain Intelligence ■Challenges The company needed to upgrade its highly customized WMS module built on a legacy ERP backbone and implement a cutting-edge WMS that provides high-level functionality in a standard form without changes. Based in Reykjavik, Iceland, the company provides both wholesale and logistics services, including procurement, inventory management, and distribution, to its parent company, the retail group Hagar. Hagar has a portfolio of retail and wholesale companies operating independently across Iceland. This group includes sports equipment stores, department store franchises operating on behalf of retailers such as Debenhams, Zara, and TopShop, as well as three food retailers served by Aðföng, which provides logistics services. These include the low-cost, high-volume grocery chain Bonus, the hypermarket chain Hagkaup known for its wide range of food and non-food items, and the 10-11 convenience stores. *Please feel free to contact us.*
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By integrating the front-end sales process with the back-end supply chain, we aggregate information both inside and outside the company. Advanced software, platform technologies, and extensive track records and experience strongly support the growth and revenue assurance of retailers, wholesalers, manufacturers, and logistics providers across various industries. Furthermore, by providing solutions developed based on cutting-edge cloud and on-premises environments to stores, distribution networks, and logistics centers, we lead businesses to success in the omnichannel market. Global locations: Atlanta (Headquarters) | Tokyo | Bangalore | Barcelona | Chile | Düsseldorf | Melbourne | Paris | Shanghai | Sydney | Singapore | England | Milan | Netherlands

















































