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[Column] Effective Practices for Sales DX Learned from Successful Case Studies

An overview of sales DX and key points for achieving success in sales DX.

Sales DX refers to establishing competitive advantages while conducting sales activities both online and offline. The background for the increasing attention to Sales DX includes changes in purchasing activities due to the development of digital tools, as well as the increase in data and networking. In the manufacturing industry, changes in sales structures are also becoming necessary, but the current situation shows a growing gap between companies that can effectively utilize digital tools and those that cannot. The related links provide explanations on effective practices for Sales DX. Please use them as a reference for your company's sales challenges.

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