[Column] Benefits of Implementing Sales DX in the Manufacturing Industry
Explaining specific implementation methods and success stories of sales DX in the manufacturing industry.
One of the major challenges in sales for many mid-sized and small manufacturing companies is new customer acquisition. Despite realizing that relying on orders from large companies is not sustainable, they are unable to pursue new business due to various factors such as labor shortages, the low awareness and skill level of sales personnel, and industry constraints. The related links explain the processes of implementing MA tools, SFA tools, and CRM tools, as well as aggregating and accumulating customer information using these tools, based on case studies. Please take a moment to read it.
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