Enhancing the sense of belonging among field employees scattered both domestically and internationally! A web internal newsletter with a TV program-like flavor.

We would like to introduce a case study of our "internal newsletter app" implemented by a general construction company, utilizing a web-based internal newsletter. In the past, traditional paper newsletters had limited issuance frequency, making information not timely, and the appearance of familiar employees was infrequent, leading to a lack of interest. After implementation, we can track unique users (UU) and page views (PV) for each project, allowing us to understand the content that interests different generations and job types, which can be leveraged for future projects. The scope of utilization has expanded, including external distribution of video projects on YouTube. 【Case Overview】 ■ Purpose of Implementation - Utilize the web internal newsletter as a tool for internal branding - Improve the sense of belonging and engagement among young employees on-site - Realize an internal newsletter that can be easily viewed on smartphones and other devices ■ Challenges - It is difficult to convey the on-site situation through text information - Rigid content is not engaging enough to attract viewers *For more details, please download the PDF or feel free to contact us.

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