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The pulse of the leading retail company in the Icelandic market.

Aðföng Ltd. (Aðföng) is based in Reykjavik, Iceland, and provides both wholesale and logistics services, including procurement, inventory management, and distribution, to its parent company, the retail group Hagar. Hagar has a portfolio of retail and wholesale companies operating independently within Iceland. This group includes sports goods stores and department store franchises operating on behalf of retailers such as Debenhams, Zara, and TopShop, as well as three grocery retailers for which Aðföng provides logistics services: the low-cost, high-volume grocery chain Bonus, the hypermarket chain Hagkaup known for its wide range of food and non-food items, and the 10-11 convenience stores. *For more details, please refer to the PDF document or feel free to contact us.*

It is a warehouse management system that uses advanced technology that does not require software updates after implementation without versioning.

Manhattan Active Warehouse Management is a versionless, cloud-native WMS that automatically scales, so once implemented, there is no need for upgrades. It also has the extensibility to easily accommodate unique business requirements. In other words, it is "the last warehouse management system you will ever implement." Additionally, it leads to a reduction in potential IT costs, not only for visible items like hardware and software but also for labor and time spent on maintenance, significantly improving system downtime caused by tuning, patching, and upgrades.

Supply chain technology that is scalable to match operational size and can be operational in a short period of time.

It has the responsiveness to flexibly adapt to changes in demand, improve warehouse productivity, make effective use of space, and promote employee engagement. Additionally, by using advanced patented algorithms that mathematically plan and optimize operations, it facilitates the flow of inventory and information, enabling perfect execution across inventory, labor, and space. Companies are facing an unprecedented challenge to respond to the ever-changing demands of the digital world. In distribution centers, there is a need to provide superior service with fewer workers and to supply multiple channels from a single inventory bucket. The utilization of wearable devices, integration with those devices, simplification of access, and "always on, always optimizing" supply chain solutions will likely give rise to even more new challenges in the near future. This is the optimal solution to tackle the demanding challenges in logistics environments, ideally combining various characteristics, functions, and technologies for companies addressing supply chain challenges.

Providing a single view that links customer, order, and inventory-related information.

Always Up-to-Date The latest features, best practices in security, and infrastructure technologies are always available to you. This reduces the time required for decision-making processes and allows new processes and features to be continuously utilized. There is also no need to waste the customized features developed, as testing is conducted to ensure they operate smoothly on the next version, and functionality is confirmed. Seamless Interconnection All applications can leverage a single view for customers, access to the entire network inventory, and end-to-end supply chain and fulfillment execution. Useful data from other departments within the organization is not confined to individual silos. As a result, sales, service, fulfillment, and customer engagement departments can access the same information, enabling agile operations. Continuous Adaptation Supports consistent iteration, constant optimization, and ongoing innovation. The solution learns from corporate data and helps facilitate better decision-making over time. It also flexibly responds to the needs of the industry and organization.

Always flexible, always up-to-date.

Manhattan Active Transportation Manhattan's Active Transportation solution is a comprehensive logistics solution designed to support the delivery needs of the entire enterprise, regardless of transportation method, area, or channel. This solution enables transportation modeling, fleet optimization, and dispatch, as well as support for parcel and home delivery, integrating transportation and logistics within the logistics system through visualization. Manhattan Active Enterprise Management Regardless of how the end customer chooses, providing the selected service has become the "new standard" for brand protection. Therefore, the importance of bridging functional gaps between warehousing, transportation, and extended enterprises is increasingly recognized across the supply chain. By integrating clear processes between internal teams and external partners, it enables more qualified responses, real-time visibility, and lays the foundation for increased profitability.

We aggregate all best practices for fulfillment and provide them through a cloud-native omnichannel platform.

Manhattan Active Solutions is an integrated solution on a single platform where all functions operate in the cloud. It features a newly designed and developed microservices architecture that accommodates a wide variety of custom requirements while also providing sufficient scalability to automatically scale out in response to increased volume and demand fluctuations, thus meeting various needs in logistics operations. Furthermore, by adopting a microservices architecture, it achieves versionless functionality, allowing users to always access the latest features without the need for upgrades. After implementation, it becomes completely maintenance-free, eliminating concerns about support expiration and preventing obsolescence. Personnel at the companies using this solution no longer need to worry about system and software maintenance, allowing them to focus entirely on providing services to their customers. This solution evolves stores into shipping hubs and manages inventory across the entire supply chain, including partner companies, in an integrated manner. By enabling effective inventory placement based on demand forecasting, it strongly promotes the company's fulfillment strategy.