Have you ever received a sales email with "RE:" attached, even though there was no prior exchange, and found yourself opening it without thinking? This type of email is something we see from time to time. While it may achieve temporary open rates, it could potentially lead to a loss of future opportunities and trust. You would think that one would understand this from the perspective of a customer, yet as soon as they become a seller, that consideration seems to vanish... This is a common topic in marketing strategies, which we will delve into starting from "RE:" emails. - Transitioning from a seller-centric "pursuit of open rates" to an email approach that earns trust - Optimizing "quantity and quality" in email marketing without solely relying on the number of distributions or sends - Utilizing AI in email strategies in a way that goes beyond mere automation of content creation We will discuss various topics like these, sharing candid opinions among three parties. Join us for an hour to re-examine email marketing and, by extension, the essence of "inside sales and marketing." This will be a real-time limited session, so please participate after your workday.