Growing companies are currently in an unprecedented wave of change. The ways of winning that have worked in the past are no longer effective, and there is a demand to advance strategies, execution, and organizational development within limited resources. The breakthrough lies in the practical knowledge of companies that continue to take on challenges. By combining the insights gained from the efforts of 100 individuals with your own decision-making, a new growth curve will emerge. Transcending common sense, towards the next growth. Together, let’s create breakthroughs.

The spread of generative AI is significantly changing information gathering behaviors in BtoB. Opportunities for prospective customers to click through and compare each Google search result are decreasing, and clicks obtained through search ads are becoming increasingly scarce. As a result, the cost per click and cost per acquisition (CPA) are soaring, making traditional methods unprofitable. Many BtoB marketing and sales leaders are currently facing this serious challenge. In this conference, we will thoroughly compare major BtoB strategies such as web advertising, trade shows, webinars, and outbound marketing from the perspective of "efficiency in generating business negotiations." We will provide detailed explanations of the realistic negotiation conversion rates for each strategy and the selection criteria to maximize cost performance. "I can generate leads, but they don't turn into negotiations." "CPA keeps rising, and I'm unsure about the next investment." "I want to break free from reliance on ads and identify strategies that lead to negotiations." Find guidance to solve these challenges and discover winning strategies for your company.