"I don't have anyone in the company to ask if this is the right way to segment." "I can't decide whether it's okay to delete the scenarios set up by my predecessor." I often hear such voices from those in charge of operating MA tools. In this seminar, Shannon, as an MA vendor, will publicly share how they operate MA within their own marketing department, using the actual management screen. Please note that this seminar will not be recorded or archived. It will be presented only to the 15 companies that attend in person. [Screens to be viewed on the day] (tentative) 1: Conditions for segmentation 2: Flow and branches of scenarios 3: Discarded settings [Recommended for those who] - Are almost solely responsible for operating MA tools - Have not been able to make changes to the settings inherited from their predecessor - Feel that they are not using MA as they had originally intended - Want to know how other companies are actually operating at the screen level - Are considering reviewing their current MA tools

Have you ever received a sales email with "RE:" attached, even though there was no prior exchange, and found yourself opening it without thinking? This type of email is something we see from time to time. While it may achieve temporary open rates, it could potentially lead to a loss of future opportunities and trust. You would think that one would understand this from the perspective of a customer, yet as soon as they become a seller, that consideration seems to vanish... This is a common topic in marketing strategies, which we will delve into starting from "RE:" emails. - Transitioning from a seller-centric "pursuit of open rates" to an email approach that earns trust - Optimizing "quantity and quality" in email marketing without solely relying on the number of distributions or sends - Utilizing AI in email strategies in a way that goes beyond mere automation of content creation We will discuss various topics like these, sharing candid opinions among three parties. Join us for an hour to re-examine email marketing and, by extension, the essence of "inside sales and marketing." This will be a real-time limited session, so please participate after your workday.