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Transforming exhibition business cards into assets. The mechanism of "pulse detection" to re-engage lost or stagnant deals.

In the sales promotion of contract development and SI business, the biggest opportunity loss may be "the consideration period is too long, leading to not being recalled at the timing of replacement." The thousands of business cards acquired at trade shows, and the logs of "lost opportunities and halted considerations" accumulated in the SFA. These are originally "assets" that could transform into projects worth tens of millions to hundreds of millions of yen. However, on-site sales (or sales engineers) are overwhelmed by immediate projects, making it physically impossible to pursue leads from several years ago. In this webinar, we will present a system for generating business negotiations from dormant customers using MA, based on the premise of the unique limitations of SIers that "cannot follow up on everything."