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"Chosen by AI, Creating Business Deals" - The Ideal of B2B Sites: Behind Shannon's 10-Year Site Renewal Challenge, AIO Strategy, and MA Collaboration.

"Since entering 2025, it has become clear that the number of visitors to our website has decreased..." "With the emergence of generative AI, I am anxious about how the product consideration process will change in the future..." Many marketing professionals share this sense of crisis. The traditional approach of "SEO that targets keywords to improve rankings" can no longer compete in the current search environment where AI selects and filters information. This is where AIO (AI Optimization) is gaining attention. However, the reality remains unclear: "I hear the term, but what exactly should I do?" and "How is it different from SEO?" In this webinar, Shannon, a marketing automation vendor that has felt a sense of crisis regarding the "evaluation from AI" of its own site and has boldly implemented structural reforms, will share specific steps to "correctly teach AI about our company and position ourselves as a candidate for comparison," along with actual stories of failures, in collaboration with LANY, a pioneer in AIO/SEO, and GIG, a group of specialists in information design.