シャノン Official site

B2B lead acquisition strategies to focus on in the second half of 2026.

In 2026, we will reach the halfway point. In the world of B2B marketing, due to further updates in AI and the deepening of cookie regulations, we have entered a phase where traditional "wait-and-see" strategies are becoming less effective in achieving results. Many of you may be considering what is necessary to ensure lead acquisition and maximize deal creation in the second half of the year amidst fierce competition. In this webinar, four leading companies in B2B marketing will come together. While unraveling the latest market trends, we will provide answers to pressing questions faced by the field, such as "Which channels should we really invest in now?", "What kind of content will be favored in the AI era?", and "What is the optimal solution for efficient nurturing?", along with practical methods. By combining the expertise of each company, we will present a concrete roadmap to accelerate your company's growth in the latter half of 2026.