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In the age of AI, how should we consider "human involvement" in BtoB marketing? ~12 customer experience design considerations that marketers should think about by 2026~

In the age of AI, how should we consider "human involvement" in BtoB marketing? As the utilization of AI accelerates, "human involvement" is being questioned again as a key factor influencing the results of BtoB marketing. Now, with the advancement of automation in information gathering and the sophistication of content generation, what customers expect from companies is not just efficiency, but an "experience" that includes a sense of satisfaction and trust. In this seminar, we will organize the concepts of "customer experience" design that marketing professionals should focus on by 2026 from 12 perspectives, including webinars, marketing automation, content, video, data utilization, and sales collaboration. We will consider what roles humans should play in the age of AI and how to design experiential value in the field of BtoB marketing.