Building trust with underfloor ventilation fan users.

セイホープロダクツ 業務本部
The Importance of Customer Management The decline in population due to the aging society and low birthrate has become a social issue, affecting the consumption activities of the public. How can we overcome this? Acquiring new customers is important. At the same time, maintaining relationships with customers that we have worked hard to acquire is arguably even more important. This is because connecting with new customers (business development) incurs the highest costs for a company. If existing customers are satisfied and continue to purchase various products and services, contributing to the company's revenue, it will reduce the costs needed for acquiring new customers, or allow for more investment in business development. Our company has been focusing on the utilization of items aimed at strengthening customer touchpoints, while experimenting and refining our approach. This time, we will organize and present the details of that effort.

